Waste management and recycling are the order of the day. Many organizations are successfully minimizing the generation of waste products and their carbon foot print. However, not many organizations have focused on handling the existing waste products in the environment. This is where Adidas are leading the way with their “eco-innovative” design. Their latest product makes use of waste plastic found in the world’s oceans. Popularly known as Ocean Plastic Shoe, it has been named “UltraBOOST Uncaged Parley”.
The “UltraBOOST Uncaged Parley” running shoe is a game changer for Adidas and the entire world. Adidas has launched 7000 pairs of shoes in mid-November, and by the end of 2017 one million pairs of shoes will be launched.
Talking about the material from which the shoe is made, Parley Ocean plastic is the plastic which is collected by the Parley group that’s involved in ocean waste management. The exact composition is a mix of Ocean Plastic™ created from plastic waste retrieved from the Parley Coastal Interception and also the clean-up operations in the Maldives (around 95%) and recycled polyester ( around 5%). Each pair of shoes actually uses eleven plastic bottles which were picked up as waste from the oceans!
Priced at a retail sales price of 200 Euros, every part of this shoe is made of recycled materials such as the shoe laces. Heel cap base material, webbing and lining and a whole lot more. As for the design concept, it is modelled based on how ocean waves look! How cool is it that! This is in part to raise awareness on Adidas and Parley’s commitment to slow down and eventually stop the cycle of ocean pollution.
UltraBOOST Uncaged Parley is created employing cutting edge tech which is engineered to up-cycle oceanic plastic rubbish or debris into yarn fibers. This shoe tech is called “Primeknit Upper”
Up-cycling is actually the creative re-application and re-use of waste products and by-products, by transforming the unwanted products into new materials which can be re-purposed by use by consumers.
Eric Liedtke, the Adidas Group Executive Board member said that the ultimate ambition of Adidas is to eliminate virgin plastic from their supply chain which in itself is an extremely impressive company goal. What this means is that at least eleven million bottles obtained from coastal areas by the Parley Global Clean-up Network and Remote Island Interception operations will be up-cycled into performance sportswear. The Adidas-Parley partnership is indicative of its collaborative approach to innovation. What is great about this product is that it is not just a prototype product that is to be released for product testing but it is a business model that is being pitched to existing manufacturing companies to reduce cost and be eco-friendly at the same time.
While praising Adidas for use of sustainable materials, Cyrill Gutsch- the founder of Parley for the Oceans says that this shoe is not just an eco-friendly product, but also an open invitation to all those corporate giants out there to join the green revolution!
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